All that you need to know about Ways to Refine Your Content Marketing Strategy

 Like it or not, current trends and events affect how your audience perceives you and your product. The coronavirus pandemic is just the latest example here. Building on the previous example, a SaaS company offering remote working tools may suddenly see a huge increase in demand. More people will need the company’s expertise. The company can leverage content marketing to help its users and prospects through a tough time. Some content ideas they can work with here are:

  • How to separate work and personal life when working from home.
  • Managing enterprise security with a remote team.
  • How to manage communications when working remotely.
Freshbooks for example, links to their Covid-19 specific content straight from their home page. 

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