Facts about increase customer loyalty

 Say, for instance, you’re targeting customers who are at the evaluation stage on their buyer’s journey. They’ll want to know what your product offers and how it stands out from other options they’re considering. Running ads on their favorite social media channels then and sending them to a dedicated landing page is an ideal way to deliver the information they need. 

Besides, this allows you to gather leads and nurture them by sending personalized emails till they’re ready to buy from you. Alternatively, if you want to build awareness for your products, then you want to identify channels that your potential customers are using to consume content. In addition to blog posts, podcasts are becoming popular, given that you can tune in to listen as you go about your day, which is a convenient way to consume content.  In 2018, 75 million people tuned in to listen to a podcast show every month and by 2024, this number will grow to 164 million listeners. Two-thirds of these listeners will either visit a store to learn more about the product recommendations they hear on shows or even buy depending on where they are on their buying journey. 

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